The Path to Power and Policy
In Texas, the path to power — and to policy — follows a two-year, March-to-March cycle. The primary election is only the first step in electing leaders and ensuring they remain accountable to the priorities that matter most to you.
Sustained engagement across the full civic cycle is what transforms votes into results. There are four critical milestones that shape responsive, effective leadership in Texas:
- March Primary – where key decisions about leadership begin
- May Runoff – where competitive races are decided
- November General – where final representation is determined
- January Legislative Session – where policies impacting Texans’ daily lives are debated and enacted
Each step builds on the last. Staying engaged at every stage helps ensure leaders not only earn your vote, but continue to listen, respond, and deliver on the priorities that matter most to you!
March and may are When Texas Actually Elects It’s Leaders
Your vote in a primary of a few thousand voters carries far more weight than your vote in a November election of millions. To Make Matters Worse - Most of our elected leaders win the nomination by a tiny percentage of votes yet go on to represent our interests, will and values. With tailored districts, MOST RACES IN TEXAS ARE DECIDED BEFORE YOU EVER CAST A VOTE IN NOVEMBER. VOTE in March and ELECT leaders who value WHAT MATTERS MOST TO YOU!
~1 In 4 Registered Texans Voted In The 2026 Texas Primary!
Nearly 4.5 million Texans voted in the 2026 March primary setting a 21st century record for turnout! Let’s set a new record in the May Runoff and ensure our leaders know what matters most to you!
A Loud Few Decide Our Candidates in November
If you don’t like who is on the ballot in November, you and your friends probably didn’t vote in March and May when the parties pick their candidates.
Our Priorities, Values And Laws Are Impacted
Our elected leaders know that in order to get into office; they PRIMARILY need March and May voters…. And to stay in office, they only need to listen to the priorities, values and will of those voters.
Promoting The Power Of The Primary
We work to inform and engage the great Texas majority on the issues that matter most and the power of a vote in the March primary and Runoff Election in May.
Engage
Create a 24/7/365 source for the issues that matter most to Texans.
Amplify
Increase turn-out by educating voters on the power of the Texas primary, The May Runoff and who is on their ballot.
Mobilize
Expand voter turn-out with updates and reminders about when and how to vote.
Learn More About Our Mission
Mark Your Calendars
Make a Plan and Make It Happen!
Have you ever wondered why our elected leaders are focused on DIVISIVE, FRINGE ISSUES that don’t really matter? Have you ever showed up to vote in November and NOT LIKED ANYONE on the ballot? If your answer is “YES!”,it is likely because you didn’t vote in March and May. If you want leaders who represent the values and priorities that matter most to you, do the Texas Two-Step – vote in March and November.
Marnie Rulfs
Texas Matters Founder and CEO
What You Need To Know
Curated News From Around The State To Keep You Informed.
You Have The Power!
Everything you need to make your voice heard this March
Texas Matters Candidate Guide
Who Is On My Ballot and What Do They Stand For?
Have Questions?
Get Clear Answers On How the March and May Elections Work and Why They Matter
Get Ready To Vote
Register To Vote, Find Your Closest Polling Location and More
Say Connected!
“You and I are told we must choose between a left or right, but I suggest there is no such thing as a left or right. There is only an up or down.”
“A Time For Choosing”
Ronald Reagan | Oct 27. 1964